Magazine and Audiences

Glossary Of Terminology

Barcode- 
Used to scan when someone is buying the magazine.

Burst Advertising- 
This is were an advertisement is aimed for a certain type of the year and is only used at that certain time of the year.

Cover lines- 
Information about major articles given on the front page of a magazine.

Content- 
This means what the magazine has and what can be found inside it. 

Date line- 
This is the date of when the magazine was published. 

Drip Advertising- 
This comes after 'Burst advertising' this means keeping up the awareness of a certain product

Left Third- 
This is the most important information side. The left side is used to attract potential readers                    
as we read left to right. 

Master head- 
This is the title of the magazine, it shows the purpose and shows what kind of audience it is for.  

Main Image- 
This is a large image usually placed in the middle of the page to attract the readers eye. 

Pull Quote-
A certain word or phrase from an article in the magazine that has been placed on the front page to interest potential readers.

Puff- 
This is a word or a phrase which is used on the front of a magazine to boost the status. 

Plug- 
Information about the content of the magazine given on the front cover.

Price-
This is the amount of money that the magazine costs, it is normally placed under the master head or the date line.

San Serif Font- 
This is where a font doesn't have any ascending or descending tails to make it look more bold.

Serif Font- 
This is where a font has ascending or descending tails to make it look more elegant.